Boots Franchise for Sale

Description

The branch is situated in Chesham in the south-east of Buckinghamshire at the end of the Metropolitan line. It is the largest town in the Chiltern District and is a successful combination of market town, industrial centre, commuter dormitory and bustling community. Its population numbers 21,000 plus, with many residential areas, businesses, industrial centres and a community-focused pedestrianised High Street featuring numerous specialist individual shops, alongside national retailers. It also attracts people from slightly further away by holding a twice-weekly general market and a monthly local produce market. There are regular community events in the high street.

Established in 2006 by the current DO owner as a D&A Franchise the practice trades 6 days with a single test room. There is a smaller second room, currently used for focimetry and some storage that could be converted into a small test room. The business has a high average conversion rate, low staff turnover and has recently been refreshed to bring it up to date with the current franchisors decorative requirements.

Competition within the town is from Specsavers and one large and two small part-time independent opticians.

Strengths

• Location and appearance of the business.
• Well performing
• Low staff turnover (long-standing employees)
• Reputation / brand.
• Low threat from competition given the strength of the individual business and the overall brand.
• All equipment is in good working order.

Opportunities

• Local marketing is currently minimal, increased business could be achieved by ramping this up also

opening hours are short and the opportunity exists to expand these.